Investors, Private Equity, Funds: your success hinges on maximizing portfolio company value.
But are you wasting resources on top-of-funnel fluff?
A cascade of leads does not guarantee closed deals.
the2Guys, your Growth Velocity Operational partners, say: focus on the Bottom of the Funnel (BOFU). This is where revenue growth lives.
At the2Guys we do not just generate more leads; we engineer growth. We start with your end goal – that dream number – and work the funnel bottom-up, dissecting every Sales and Marketing stage. Our numbers-backed, data-driven, backward funnel analysis is the foundation of our proprietary Growth Velocity methodology, a unique market growth approach that delivers 50% YoY growth. We enable you maximize your portfolio companies value with a clear, data-backed roadmap.
- GPA: Closing the Deal (Improvement: 15-30%)
Trick 1: Automated Deal Desk (Data-Driven Efficiency): Leverage GPA metric 1 (pipeline analytics) to pinpoint bottlenecks. Implement automated deal desk workflows, streamlining approvals and cutting deal cycle time. Data Point: Reduce average close time by 30% through automation.
Trick 2: ICP-Tailored Sales Playbooks (Data-Driven Personalization): Develop data-backed playbooks (GPA metrics 2 & 3) tailored to specific ICPs, addressing objections and accelerating closure. Data Point: Increase close rates by 22% with targeted playbooks.
- GPQ: Proposal Optimization (Improvement: 10-25%)
Trick 1: ROI-Driven Proposal Configurators (Quadrant-Specific Targeting): Use GPQ quadrant analysis to create dynamic proposal configurators showcasing clear ROI, aligned with each company’s unique position. Data Point: Increase proposal acceptance by 20% with data-backed ROI projections.
Trick 2: Competitive Advantage Integration (Value Proposition Enhancement): Integrate competitive analysis (GPA Metric 3) into proposals, highlighting your unique value and addressing competitor weaknesses. Data Point: Increase average deal size by 25% by showcasing competitive advantage.
- GAP: Post-Sale Optimization (Improvement: 20-30%)
Trick 1: Automated Customer Success (Retention & Upsell): Implement automated customer success workflows (GAP Execute) to ensure smooth onboarding, identify upsell opportunities, and minimize churn. Data Point: Increase customer lifetime value by 35% through proactive customer success.
Trick 2: Data-Driven Performance Monitoring (Continuous Refinement): Establish robust performance dashboards (GAP Execute) to track key BOFU metrics. Implement feedback loops for continuous strategy refinement. Data Point: Improve overall BOFU conversion rates by 20% through data-driven optimization
the2Guys: you Buy, we Grow, you Sell Better.
We are not about vanity metrics. We are about engineering growth from the bottom up, using data-driven precision. Our backward funnel analysis, powered by GPA, GPQ, and GAP, delivers measurable and sustainable results. As Operational Partners, we provide truth, clarity, direction, and a controlled roadmap to maximize your portfolio companies value.
We engineer growth