Growth Potential Analysis
Growth Potential Analysis (GPA): GPA is our proprietary analytical method. Combining referential market metrics with our unique internal metrics to evaluate a business’s capacity for growth. It is designed to drill the data: market data, product data, competition data, team data, financial data, pipeline, product, customer data, usage data and your available data to deliver an accurate acid test of your company’s current status.
GPA is the essential foundation for driving Growth Velocity & crafting effective growth strategies and development plans.
GPA consist of the following metrics:
- GPA Metric 1: Pipeline analytics, numbers analysis from lead to order, sales and pipeline ratios, cost of acquisition, sales cycle time. The analysis is done bottom up in order to calculate the needs number of leads and market size.
- GPA Metric 2: Questionnaire: with questions thoroughly investigating Business Strategy, market, Brand, product, marketing efficiency and sales efficiency. This questionnaire gives you a Growth potential score against which the recommendation and action plan will be based.
- GPA Metric 3: Maturity comparison, presented in a spiderweb diagram, of the company against the market on the area’s Brand Awareness, Product USP, Market Position, Business Strategy, Marketing Efficiency, Sales Efficiency.
Growth Potential Quadrant
The Growth Potential Quadrant provides a trajectory quadrant matrix with the following quadrants:
- Top right: Leaders, with high growth and high ROI, typically exit ready or cash cow
- Top left: Challengers, High Growth and low ROI
- Bottom right: Efficiency leaders; low growth and high ROI
- Bottom left: Laggards: low growth and low ROI, need to consider dropping or de-investment.
CPQ is used to project the Growth Trajectory, the journey your company should undertake from its current position towards the Leader Quadrant.
Growth Activation Plan
The 2Guys provides your team with a complete Growth Activation Plan towards the projected sustainable growth in order adjust, amend or complete your current plans and strategies, based on 3 steps:
Market Potential, Deliverables - Market fit
- brand & product positioning
- market potential
- target, ICPs, chooser / user/buyer personas, journeys
- competitor analysis across the board
Go to Market, Deliverables - Marketing & Sales
- strategy
- goals, objectives, KPIs
- positioning - targets journeys
- campaign definition, messaging & planning
- pipeline, KPI management tools
-team roles, responsibilities & process
- performance metrics
- collateral
Execute, Deliverables - Launch readiness
- hands-on support
- training - ownership & responsibilities transfer
- performance reports & monitoring
- growth monitoring
