the2Guys provide a high-performance Marketing and Sales efficiency expertise, with a proprietary Growth Velocity methodology.
With our proprietary methodology Growth Velocity, we deliver a predictable +50% growth y-o-y.
We know exactly how to unlock growth. Our recommendations are grounded on deep data mining, numbers crunching, and decisive operational plans for scaling companies and maximizing investors’ portfolio value.
Whether navigating Blue Ocean growth, securing a Profitable Exit, or conducting razor-sharp Due Diligence, the2Guys are the catalysts for measurable and sustainable growth.

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who we help
We partner with Sales Management Teams, Revenue Leaders, and Business Executives who are serious about driving predictable growth. We help them to transform their sales and marketing operations into high-performance engine that consistently delivers market-beating growth.
Through Growth Velocity, the2Guys provide the strategic framework and operational roadmap that turns growth ambitions into reality. From sales team optimization to cross-functional alignment, we deliver the growth expertise that makes you a predictable performer.
You know your Business – You know your Market – We know how to Grow
Let’s explore your Growth Opportunity now.
contact us
Growth Velocity services
Growth Potential Analysis
(GPA)
Measuring your real growth potential with Growth Potential Analysis (GPA).
GPA is our proprietary method that combines referential market data with our internal metrics to evaluate your growth capacity
Growth Potential Quadrant
(GPQ)
Visualizing your growth trajectory with the Growth Potential Quadrant (GPQ).
GPQ is the trajectory Quadrant matrix that
provides a clear growth direction towards market leadership position.
Growth Activation Plan
(GAP)
Activate and monitor your growth progress through the Growth Activation Plan (GAP).
GAP provides a detailed plan in order to support your team in the journey towards the Growth Velocity your are looking for
team
We are the2Guys
Marketing & Sales leaders, with each more than 25 years of experience, partnering with SME’s, and major players in B2B tech to drive growth at local and international levels.
We believe in close collaboration, thorough data analytics, brutal truth of numbers, left field thinking, and a perfectly executed operational plan to achieve Growth Velocity.

Diederik Sarels van Rijn
Sales Growth expert
