The « Real Customer Need” test
Are your Marketing & Sales operation driving scalable growth with customer data? As investors, you are constantly analyzing business[…]
“I want more leads!’
WHY “MORE LEADS!” IS KILLING YOUR B2B GROWTH The magic formula of “more leads = more deals” is dead.[…]
The Performance Triangle: How Process, Systems, and People Create Sales Excellence
B2B sales organizations face an uncomfortable reality. Despite reducing quotas by 19% year-over-year, only 69% of sales representatives achieved[…]
Beyond the Buyout: How PE Firms Win in the Next Cycle
Private equity is evolving. Are you? The golden age of easy money and financial engineering is over. In today’s[…]
The Mindset Edge: It’s not your pitch that’s blocking the deal – It’s your Mindset
Adopt a top performers mindset “I can do this” mindset – It truly works You’ve mastered the Challenger Sales[…]
Tariffs shaking Portfolio Companies growth?
Volatility is high, caution reigns. Get a grip on the opportunities with the2Guys’ Growth Velocity operational management As of May[…]
The Sales Learning Curve: The efficiency framework every scaling SaaS needs
When a product launches, the sales team is often expected to run at full throttle. But here’s the uncomfortable[…]
Buying Well Isn’t Enough. Growth Velocity Wins the Exit.
Today’s market rewards those who grow the best. Execution speed, precision and control are the new PE advantages. A[…]
Unlocking Growth Velocity in Buy & Build: How the2Guys drive sales & marketing synergies in M&A
Introduction A Buy & Build strategy is a powerful approach to scaling businesses through acquisitions. However, the true value[…]
Maximizing Portfolio Value Through Data-Driven Sales Efficiency: How the 2Guys Deep Dive into Pipeline Analytics
Investors and private equity firms are focused on one critical metric: the intrinsic value of their portfolio companies. While[…]
Stop chasing vanity metrics – Engineer BOFU-driven growth with the2Guys instead
Investors, Private Equity, Funds: your success hinges on maximizing portfolio company value.But are you wasting resources on top-of-funnel fluff?A[…]
Doing What You Did in 2024, Will Give What You Got in 2025
A Satirical Guide to Perfecting Mediocrity—And How The2Guys Can Break the Cycle So, 2024. The year when the economy[…]